Most CRM systems contain more noise than insight. Duplicate records, outdated data, and static segmentation rules waste pursuit time and hide real opportunities. AI can help transform messy data into dynamic, actionable targeting, provided human judgment stays in the loop.
RFx processes in complex sales are slow, costly, and resource intensive. Used properly, AI can accelerate drafting, compliance checks, and consistency without replacing human judgment. The real challenge is not speed, but discipline, security, and governance.
AI is not a recent invention. This article revisits decades of artificial intelligence in business to explain why today’s generative AI hype risks repeating old mistakes, and what leaders should focus on instead.
